Viasat Bringing NBA Coverage to Russia

STOCKHOLM: Viasat Broadcasting and the National Basketball Association (NBA) have entered into a multi-year pay-TV partnership that delivers season-long coverage of the league’s events in Russia, the CIS and Georgia on the Viasat Sport East channel.

Viasat Sport East will air up to five regular season games per week as well as events such as the NBA All-Star, the complete Eastern and Western Conference Play-off series and the NBA Finals. The channel is available on the Raduga TV digital satellite TV platform in Russia as well as on third-party satellite, IPTV and cable networks.

“In a region with such knowledgeable and passionate fans, our partnership with Viasat will provide broad coverage throughout the regular-season, culminating in the finals,” said Dan Markham, NBA’s VP of media distribution and emerging markets.
 
Irina Gofman, MTG’s executive VP of Russian & CIS Broadcasting, commented:  “The new agreement between Viasat Sport and NBA follows our successful cooperation with the NBA during the 2012 Play-offs. We are delighted that Viasat Sport East subscribers will now be able to watch coverage of the NBA 2012-13 season as the NBA is the world’s premier basketball league with a large and loyal fan base across the region.”