Sky Italia Expands On-Demand Service

ROME: Sky Italia is rolling out a number of new enhancements to its Sky Go service, including making its on-demand section available on tablets, PCs and Macs.

More than 600 movies, series, documentaries and other offerings will be available on demand on various devices. The service will be exclusively available at no additional cost to customers who have been Sky subscribers for at least one year.

The channel lineup of Sky Go is also expanding, with the additions of Sky Arte, Fox Life and DeAKids. This will bring the number of channels to 28. Sky Go is being added to the main Samsung smartphones as part of its growth as well.

Andrea Zappia, the CEO at Sky Italia, said: “Sky Go provides our subscribers with the best possible TV-on-the-move experience; the comprehensive on-demand library and the rich ‘live’ channel offering make it the most advanced and customized service on the market. We have always offered the best and most user-friendly technology so that any innovation can be easily enjoyed by all our subscribers. These changes are also proof that our investments always aim at adding extra value for our subscribers. In particular, we focus on customers who have been subscribers for at least one year, to whom we offer exclusive access to Sky Go’s On Demand section, as is already the case with our On Demand service.”