ATF Spotlight: Novovision

SINGAPORE: In 2011, Asia represented nearly 60 percent of the sales at Novovision, which is being rebranded from Novavision, and this year is more or less on the same path.

“So, you can imagine how important this part of the world is for Novovision’s business,” says François-Xavier Poirier, the company’s CEO.

Novovision has already seen success in Asia with its flagship Pop Corn TV series. “We have sold the complete series in several countries such as the Philippines, Thailand and Cambodia,” Poirier says. “Our new lineup of junior-targeted programs such as Junior Hidden Camera, Gagsters and Pop Toon should also be very successful in Asia.” The company is expecting the four new candid-camera shows in its Mad franchise—Mad Grandma, Mad Kids, Mad Girls and Mad Animals—to generate strong interest in the region as well. “The production of these new candid-camera shows follows years of demand from our existing clients in this area of the world,” says Poirier.