ATF Spotlight: Global Agency

SINGAPORE: Talent shows, quiz shows and period dramas have proven to be quite popular across Asian territories, says Isil Turksen, Global Agency’s sales director for Asia and Europe.

“Therefore, we think that our products perfectly match with the current demands,” she adds. Indeed, the musical talent show Mom, Vote 4 Me!, which Global Agency launched at MIPCOM, was recently licensed into China in a deal with Enlight Media. The Beijing-based company also optioned two other formats from the Global Agency catalogue, Rise or Fall and Who is the Best?

Global Agency believes that the format Blind Taste, which features a cooking competition, should strike interest in the region as well. “We also believe that the classical quiz show The Legacy, which is currently on air in France and Italy, will be a hit in Asian territories,” Turksen says. “Regarding drama series, Magnificent Century will be a highlight product for ATF as well. We have sold it to 41 countries worldwide and counting, and we believe it will be a huge success in Asia.”