New Globo Channel to Premiere in Portugal

SÃO PAULO: In partnership with cable TV operator ZON, Globo is slated to debut a new channel in Portugal this weekend.

The channel, named Globo, will broadcast telenovelas such as Aquele Beijo and Seize the Day. Programming will also include talk shows, series, comedies, and a weekly special devoted to Brazilian cinema. 

The channel, which will kick off on Sunday, November 11 at 8 p.m., is expected to reach 5 million Portuguese viewers who have a subscription to ZON’s basic cable package.

Ricardo Scalamandré, the head of Globo’s international business, commented: "Globo has a special affection for Portugal. This partnership with ZON is very important to us. We are enthusiastic and our objective is to be one of the main cable channels in the country. We want to be the best option for Brazilian content in Portugal."

Luís Lopes, the manager of ZON, added: "It is with much pride that we now present the new Globo channel. We know that the company always shows enthusiasm for developing content in Portugal and this is one more important initiative."