Raft of BBC Channels Headed to Poland’s Cyfrowy Polsat

LONDON: BBC Entertainment, BBC Lifestyle, BBC Knowledge and CBeebies are joining Cyfrowy Polsat, which is Poland’s largest DTH platform, later this month.

The agreement, secured by BBC Worldwide Channel, means that the BBC’s thematic channels are available on all major DTH, cable and IPTV providers in the country. These four services join BBC HD, which has been available on the platform since February 2012.

Ian McDonough, the senior VP and general manager for EMEA at BBC Worldwide Channels, said: "I am thrilled to announce our new agreement with Cyfrowy Polsat which will see the launch of our full channel portfolio to the platform. With the opening of a local office in Warsaw and a dedicated team on the ground led by Jacek Koskowski, we are confident that we can provide the very best exclusive and original programming from the U.K. and are uniquely positioned to provide global TV moments to our growing Polish audience. I am also pleased to announce our partnership with Polsat Media who will represent us in selling advertising on our channels to the Polish market.”

Dominik Libicki, the president of Cyfrowy Polsat, added: “I look forward to each new opportunity to enrich our offering and provide our subscribers with attractive television content. The four themed channels will be accompanied by BBC HD which our subscribers have had access to since February this year. I believe that the audience will appreciate the content from a world-renowned broadcaster such as the BBC.”