Spanish Firms Eye Increased International Sales at MIPCOM

MADRID: More than 20 exhibitors will be headed to MIPCOM as part of the Audiovisual from Spain delegation, eyeing a continued increase in international sales on the heels of an 18-percent bump in content exports in 2011.

The Audiovisual from Spain umbrella stand is organized by ICEX, along with the government of Galicia, in collaboration with the Federation of Audiovisual Producers of Spain (FAPAE). There will be another delegation from Spain under the Basque Audiovisual and Catalan Films umbrella, while Imagina International Sales and Televisión Española each have their own stand.

FAPAE annual report found an 18-percent increase in international sales of audiovisual products. Latin America accounted for 21 percent of the business, up from 13 percent. The U.S. and Canada accounted for 14 percent, up from 8 percent. Western Europe accounts for 40 percent and CEE 17 percent.