SevenOne International to Rebrand

MUNICH: SevenOne International is rebranding as Red Arrow International, effective immediately, and is stepping up its efforts in gap financing and securing international co-pro partners following its success with properties like Lilyhammer.

The new name reflects the branding of the entity’s parent company, Red Arrow Entertainment Group, the production-and-distribution arm of ProSiebenSat.1 Media. In addition to its distribution business, representing Red Arrow productions and third-party fare, Red Arrow International will expand its international financing and co-production activities.

Announcing the rebrand, Jens Richter, the company’s managing director, noted, "Seven years ago SevenOne International started from scratch. Thanks to the trust and support of our broadcasting and production partners, the past years have been incredibly exciting and inspiring. Now, we are thrilled to take our business to the next level together with the strength of our group and our valuable third party producers. Watch out for further outstanding programming across all genres like Lilyhammer, Le Grand, The Indestructibles, Benidorm Bastards, or My Man Can."