NATPE Budapest Spotlight: Mediaset Distribution

June 19, 2012 World Screen Top Stories

BUDAPEST: A key focus for Mediaset Distribution at NATPE Budapest is to introduce buyers to its unscripted formats, according to Clare McArdle, the company’s international sales manager.

 

“This is a new area for us and we are offering some great entertainment and docu-formats which are new to the Central and Eastern European market,” says McArdle. “We believe in these properties and we strongly recommend that TV producers check them out.”
 
Among the series Mediaset will have on offer for buyers is Tuscan Passion, a new show that has been performing well on its flagship channel Canale 5. “It is a passionate story set in breathtaking Tuscany,” says McArdle. “It has all of the necessary elements: love, rivalry, intrigue.”
 
There’s also the new comedy Gourmet Wars, which tells of two rival restaurants across the street from one another. One serves fine cuisine, the other more simple, wholesome food. “We are also in the second season of our wonderfully successful paranormal drama The Chosen,” McArdle adds.