AMI & Football Association Renew Partnership

LONDON: Advisers Media International (AMI) has renewed its contract for the exclusive broadcast and new-media rights for the next six years of programming from the Football Association (FA).

The agreement builds on their current four-year contract, which covers 27 territories throughout Central and Eastern Europe and Central Asia. The deal includes all FA Cup programming, along with select England international and friendly games. AMI also holds rights in the region for the English Premier League, FIA Formula One World Championship and NHL.

Stuart Turner, FA’s commercial director, said, “We are extremely pleased to be continuing our partnership with AMI. They have a proven track record in distributing the FA rights across a variety of platforms and technologies and I have no doubt that they will continue to help develop the accessibility and reach of our rights across their territories."