MTG Takes Czech Rights for Champions League

STOCKHOLM: Modern Times Group (MTG) has been awarded the live TV broadcasting rights for UEFA Champions League football in the Czech Republic, starting later this year and ending with the 2014-15 championship.

The rights package includes broadcast coverage on free TV and exclusive rights for pay TV, mobile and Internet in the Czech Republic. MTG holds the exclusive broadcast rights for the Tuesday matches and all but one Wednesday match from the qualifying matches, the group stages and the play-offs through to the semi-finals. The games will air live and in highlights shows on the Prima COOL free-TV channel. This will include local-language commentary, studio analysis and interviews. MTG also has the exclusive pay-TV rights for the final.

Hans-Holger Albrecht, the president and CEO of MTG, commented: “The acquisition of these hugely popular rights for Prima not only builds on our long and successful partnership with TEAM and UEFA, but will also add a new dimension to Prima’s programming schedules. The Champions League is Europe’s premier club competition and features leading players from all over the world. Both Czech players and teams have played in the League and the interest amongst football fans is growing every year.”