Sky Deutschland Wins Bundesliga Rights

UNTERFÖHRING: Sky Deutschland has sealed a deal with the German Football League (DFL) for the broadcast rights for Bundesliga matches, and is set to pay an average license fee of 486 million euros ($638.7 million) per season.

The agreement gives Sky Deutschland the exclusive pay-TV rights for all live Bundesliga and 2nd Bundesliga matches for the 2013-14 through 2016-17 seasons. This includes rights for all platforms. Sky customers will have full access to the 612 live matches per season for the next five years.

Brian Sullivan, the CEO of Sky Deutschland, said: “Today’s announcement is good news for Sky customers. This new agreement means Sky will continue to offer all matches of the Bundesliga and 2nd Bundesliga, the most exciting competitions in Europe, live and in HD. In addition the extended rights provide business certainty for the next five years, and will open exciting new opportunities for growth and innovation. The DFL is an important partner for Sky and we are delighted to extend our long-standing relationship."