FME Hires Execs for Live Experiences Divisions

LONDON: FremantleMedia Enterprises (FME) has made new hires in an effort to continue the growth of its global live experiences divisions.

Chris Arrowsmith was named the VP of live experiences for the U.K., while Margee Brown was appointed to the role of creative development director for the Asia Pacific and Thekla Orfanos was made the sales and marketing manager for the Asia Pacific. Arrowsmith will be responsible for developing and implementing creative concepts for FME’s portfolio of owned and managed properties in the U.K., across live platforms such as theater and stage productions, casino-based events, theme park experiences, consumer and trade expos, niche sports and paid promotional events. Brown will generate original concepts for FME titles across all live platforms, as well as develop fresh ideas for past live experiences such as Masterchef Live, Grand Designs Live and QI Live. Orfanos will drive sales across the FME live experience portfolio in the Asia Pacific, managing all licensees’ marketing activities and sourcing new opportunities for FME’s portfolio of brands.

David Ellender, FME’s global CEO, said: "We take a 360-degree approach to each of our owned or managed properties in order to identify key opportunities for new ventures and brand extensions, and live experiences form an important part of this strategy. These appointments show the rapid growth of the division worldwide as we look to extend our rich catalogue of brands into the live events and experiences arena.”