SET UK Scores Carriage Deal with Virgin

LONDON: Sony Pictures Television (SPT) Networks has inked a carriage deal with Virgin Media for Sony Entertainment Television (SET), which is now available in 13.8 million U.K. households.

In addition to Virgin Media, the female-skewed, entertainment channel, already reaches Sky’s 10 million basic pay-TV subscribers. The channel will feature series such as Hustle, Hawthorne and The Tudors, as well as movies, including Spider-Man 3 and Surf’s Up.

Kate Marsh, the senior VP of broadcast and channel development of networks at SPT, said, “Sony Entertainment Television has gone from strength to strength since its launch, attracting a growing viewership with contemporary comedies, dramas and movies. We’re excited to be launching on Virgin, as this significantly boosts the channel’s availability, ensuring we are now in the vast majority of U.K. pay television households and reaching even more of our target audience.”