Pasiones, a U.S. network dedicated to telenovelas and drama series in Spanish, has added to its lineup the Turkish series The Promise (La Promesa).
The Karamel Yapim drama features a story centered on love, trust, hope, revenge and the institution of marriage. It follows the life of Reyhan, a humble and kind country girl who promises to marry the son of Hikmet, an old family friend, after the latter reveals he is terminally ill. Hikmet’s illness is exacerbated by growing concerns over his legacy and the fate of his family fortune if left in the hands of his frivolous son, Emir.
“We aim to offer our viewers a unique, rich, multicultural, and varied experience with our programming,” said Marina Dimitrius, senior director of programming and on-air promotions for Hemisphere Media Group, Inc., Pasiones’ parent company. “Turkish content is in very high demand, and La Promesa is yet another high-caliber production that offers our audience more of the captivating, romantic, cultural drama—with a traditional twist—they love. Thanks to our international partnerships and differentiated offering, we continue to push against the conventional expectations of legacy telenovela and drama channels.”