Rainmaker Content has been tapped to represent select scripted originals from Viaplay.
The deal initially includes four originals, which Rainmaker will represent outside of the markets being retained by Nordic Entertainment Group (NENT Group) as it expands the reach of the Viaplay service.
Rainmaker is rolling out Big Lars, a spin-off from the popular Danish comedy series and film Klovn; Thunder in My Heart with Amy Deasismont; and the upcoming Two Sisters, based on the best-selling novels by Hannah Widell and Amanda Schulman, and What About Monica, a coming-of-age thriller.
“NENT Group has a growing lineup of extremely strong Viaplay originals with wide international appeal,” said Greg Phillips, co-CEO and founder of Rainmaker Content. “We are a young company with an exceptionally experienced and enthusiastic sales team and know that we will do a great job for NENT Group bringing these shows to the global stage. We are honored to have been entrusted with this new role.”
Vanda Rapti, NENT Group’s senior VP and head of acquisitions, content distribution and partnerships, added, “We’re pleased to work with Rainmaker to distribute some of our most exciting Viaplay originals outside our markets. Our storytelling is unique and it feels great to team up with a partner who is equally passionate about bold Nordic content. As we embark on our expansion journey and bring Viaplay to 15 markets by the end of 2023, controlling global distribution rights for our originals with innovative and flexible partnerships is a key focus. This will enable us to maximize the potential of our shows, both in Viaplay’s new markets and for third-party broadcasters and platforms in the rest of the world.”