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Mediapro, Atresmedia, Rai Execs on “Brand-Defining Content”

Mediapro’s Daniel Burman, Atresmedia Studios’ Ignacio Manubens and Rai’s Michele Zatta spoke about how their companies are looking to deliver distinctive, high-quality originals in a MIP Cancun panel moderated by World Screen’s Anna Carugati.



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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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