Banijay has confirmed Lars Blomgren as the head of scripted for EMEA, having spent the last two years spearheading Endemol Shine Group’s non-English scripted production business.
Blomgren will be tasked with driving collaboration across the non-English scripted footprint, identifying new prospects and partnerships to optimize investment. The role will also give him responsibility for forging co-production opportunities between English-speaking markets and EMEA-based labels.
In his new role, Blomgren will report to Banijay’s CEO, Marco Bassetti.
Bassetti commented: “Lars is a great addition to our evolving global team. Having been at the forefront of the non-English language scripted operations at ESG, he is well-versed in building partnerships and maximising on investments in this arena and now, with an even broader portfolio of businesses, there is no doubt he can further develop our offering of high-quality content with cross-border appeal.”
Blomgren said: “It is an honour to lead this unrivalled network of scripted producers whose work I so admire. With exceptional talent and a sharp, co-ordinated strategy which encourages independence and collaboration, we are in a brilliant position to offer bold and original programming to all broadcasters and platforms. I am very much looking forward to working with old friends and getting to know new ones across the business.”