Peaky Blinders, Black Mirror Headed into the Metaverse


Banijay Brands has partnered with The Sandbox to create metaverse spin-offs of Peaky Blinders and Black Mirror.

The Peaky Blinders experience will immerse users in the series’ universe through multiple seasons. Players can experience features such as fetch quests, secret routes, exploration and community fan gatherings.

“The Peaky Blinders entrance into The Sandbox offers fans and users the chance to become characters in the world they love,” said Sebastien Borget, COO and co-founder of The Sandbox. “Becoming a member of the Peaky Blinders in this way is something fans have never been able to experience before, and we’re incredibly excited to offer it through The Sandbox for everyone.”

The Sandbox’s Black Mirror experiences will allow fans to become different characters, immersing themselves in a universe inspired by the series. Each experience is based on a main theme or character from a Black Mirror episode, and the series’ integration into The Sandbox will include a full range of NFTs and avatars.

Black Mirror has become a cult classic in the pop culture landscape with its creative storylines and jaw-dropping endings,” added Borget. “The futuristic settings and nod to innovative technology make this partnership exciting as we move closer to a future where these imaginary technologies become a reality.”

Banijay Brands, the brand and commercial division of media and entertainment powerhouse Banijay, represents a range of global ancillary rights for the Peaky Blinders and Black Mirror brands, and both series are distributed by Banijay Rights.

Lex Scott, commercial director of gaming and gambling at Banijay Brands, added: “Peaky Blinders and Black Mirror have cultivated extremely passionate, global audiences that want to engage with the brands in fresh and exciting ways. Both series inhabit such visually complex and layered worlds, and we can’t wait for fans to explore these further through The Sandbox.”