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Super Channel & Northern Arena Pact for Gaming Series


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Super Channel and Northern Arena have partnered to bring the esports and gaming-culture series SQUAD to GINX Esports TV Canada.

Hour-long episodes of the series will air Tuesdays through Thursdays at 7 p.m. beginning September 17 and will also be available via Super Channel On Demand. SQUAD, which debuted last March on multiple platforms including Twitch, YouTube, Facebook and Twitter, is produced by Northern Arena Productions.

SQUAD is presented by knowledgeable gamers with hard and fast opinions, as well as the gaming skills to back them up. Along with a colorful, rotating lineup of guests—featuring esports professionals, game developers, popular YouTubers, Twitch streamers and more—SQUAD will recap esports events, break down the most amazing plays, discuss hot topics in the world of gaming, preview upcoming games and events, and even show the hosts and guests getting in some playtime themselves in studio.

Shot in a state-of-the-art studio in Mississauga, Ontario, the series brings together a squad of featured hosts, headlined by Marissa Roberto and Brody “Liefx” Moore, who will not only bring their gaming expertise and enthusiasm to viewers, but also delve into the overall lifestyle of a gamer. Other featured hosts making up the SQUAD include Ajay Fry, Lisa Doan and Camille Salazar-Hadaway. Each episode promises special guests, exclusive interviews, game highlights and commentary.

“We are thrilled about the new partnership between Northern Arena and GINX Esports TV Canada,” said Dan Rudolph, director of programming for GINX Esports TV Canada. “Through SQUAD, our viewers will enjoy an energetic and enthusiastic Canadian perspective to gaming and esports events from across the globe.”

Carl-Edwin Michel, founder and CEO of Northern Arena and executive producer of SQUAD, commented: “Northern Arena and the SQUAD family are thrilled about this great partnership with GINX Esports TV Canada. We want to set the standard for esports content in Canada by producing and telling compelling esports stories with high production value. We think that GINX Esports TV Canada is the perfect place for gamers and non-gamers to see what our community is all about.”








About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at askilton@worldscreen.com.

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