Rogers & Sportsnet Team for 4K Live Sporting Events in 2017

TORONTO: Rogers Communications and Sportsnet have partnered to bring fans more than 100 live sporting events, including Blue Jays, NHL and NBA games, in 4K next year.

Rogers is also launching the new NextBox 4K PVR, which allows customers to record as many as eight 4K programs simultaneously and store up to 90 hours of 4K entertainment. In addition to new 4K content, Rogers will continue to invest in its television platform in 2017 to improve stability, update its mobile apps and enhance NextBox.

“Our new 4K PVR means our customers won’t miss a moment of the action and is just one more way we’re working to deliver a great video experience to our customers,” said Dirk Woessner, the president of the consumer business unit at Rogers. “Consumer adoption of 4K will continue to grow in 2017—and Rogers will be right there to bring customers the best 4K content and experience available.”

“We all connect with sports because it’s about the great stories of heroes, underdogs, comebacks and glory—and 4K technology allows us to capture the details and put fans in the center of the action,” added Scott Moore, the president of Sportsnet and NHL properties at Rogers. “We’ve logged hundreds of hours in the 4K production trucks learning how the new technology helps us tell these stories, and in 2017 we’ll build on that momentum to bring these incredible moments to life.”