Quibi Pacts with Bell in Canada

The upcoming mobile video platform Quibi has entered into its first partnership in Canada with Bell, the country’s largest communications company.

The deal makes Bell Quibi’s exclusive Canadian marketing partner in the telecommunications category and the first Canadian provider of daily content for the new platform. As the exclusive Canadian news and sports provider for the mobile-first platform, two Bell Media series will be part of Quibi’s Daily Essentials—one produced by CTV News and another from the sports network TSN. Bell will also market Quibi to Canadians via Bell Media and Bell Mobility marketing channels.

Quibi is set to launch in Canada on April 6, for the monthly price of C$6.99 ($5.20) with advertising and C$9.99 ($7.44) without ads.

Jeffrey Katzenberg, founder and chairman of the board at Quibi, said: “We are excited to partner with Bell and Canada’s top news and sports brands from Bell Media to deliver daily curated programs that will provide Canadians all of the biggest moments and stories of the day in quick bites.”

Mirko Bibic, president and CEO for BCE and Bell Canada, said: “As Canada’s provider of the country’s most-watched content and the leader in mobile innovation, Bell is uniquely positioned to partner with Quibi on this exciting new evolution in entertainment. Our goal is to advance how Canadians connect with each other and the world, and we look forward to powering the launch of Quibi in Canada with the full strength of Bell’s unmatched wireless and content creation resources.”

Bell Media President Randy Lennox added: “We’re thrilled to expand our digital footprint in this partnership with the new and highly anticipated mobile platform, Quibi. Bell Media continues to adapt to the evolving media landscape by providing additional opportunities for our audiences to consume content more quickly on the innovative platforms of their choice.”