CMF & Google Canada to Launch YouTube Channel


TORONTO: Commemorating the country’s 150th anniversary, the Canada Media Fund (CMF) and Google Canada are collaborating on a YouTube channel that will feature iconic Canadian film and television content.

The channel is being developed by the CMF and Google Canada, with support from Deluxe Toronto, BroadbandTV (BBTV), the Canadian Media Producers Association (CMPA) and L’Association québécoise de la production médiatique (AQPM). Telefilm Canada is providing financial and promotional support. The channel will be led by BBYB, while Deluxe Toronto will handle the digitization of the catalog, prepping all content for high-quality YouTube video playback.

“This is Canada’s industry working together to bring back cherished and valuable content for Canadians and the world to enjoy—on all platforms, anytime, anywhere,” said Valerie Creighton, the president and CEO of the CMF. “With the support of Canada’s audiovisual industry, the CMF is uniquely positioned to lead this innovative and forward-thinking project that both connects us to our past and builds a legacy for tomorrow.”