CBC/Radio-Canada Lands Olympic Broadcast Rights for 2014, 2016

LAUSANNE: Canada’s national public radio and TV broadcaster CBC/Radio-Canada has scored the rights for the 2014 Winter Olympic Games and the 2016 Olympiad.

The current Canadian broadcast partner for the 2012 Games is Bell Globemedia/Rogers Media. CBC/Radio-Canada will hold rights across all platforms in all languages for the 2014 Games in Sochi, Russia, and the 2016 Games in Rio de Janeiro, Brazil.

IOC president Jacques Rogge said: “Canada is a sports loving nation and Canadians are big fans of the Olympic Games. CBC/Radio-Canada has a wealth of experience in broadcasting sports and the Olympic Games and we are pleased that we will once again be joining forces with them in the future.”

IOC executive board member Richard Carrión added: “We are delighted to have completed this agreement with CBC/Radio-Canada. Our broadcast partners enable fans around the world to enjoy the magic of the Olympic Games, and the revenue generated by the sale of broadcast rights is absolutely critical in supporting the Olympic Games, the Olympic Movement and sport around the world.”

Hubert Lacroix, CBC/Radio-Canada’s president, commented, “This is excellent news for Canadians across the country who will once again experience the Olympic tradition with their public broadcaster. We’ve promised Canadians marquee events on all our platforms that create opportunities to connect with each other and the country. I can’t think of a greater opportunity to create those connections and generate pride than showcasing the Olympic Games and the performances of our own Canadian athletes.”