CBC & Fullscreen to Support Canadian Content Creators

TORONTO: Canadian pubcaster CBC and global media company Fullscreen have signed a multiyear digital media partnership with the goal of empowering the next generation of storytellers in Canada.

The new CBC|Fullscreen Creator Network will provide creators with the tools and support they need to amplify their content and reach new audiences across the country through CBC, YouTube and other distribution platforms. At launch, more than 2,000 Canadian-based content creators in all genres currently working with Fullscreen will become part of the network.

CBC will provide multiple media platforms for content distribution, production and marketing support, while directly managing all sales within Canada. Fullscreen, meanwhile, will create and manage a joint co-branded talent-management system and creator platform for Canadian digital content creators, and will remain responsible for international advertising sales.

“This new partnership will allow CBC to deepen its leading digital relationship with audiences by supporting this emerging group of Canadian YouTube stars,” said Heather Conway, the executive VP of CBC English Services. “We’re excited to bring this new opportunity to brands that are looking to authentically connect with Canadians at scale. Fullscreen is the ideal partner for CBC to help enable our digital strategy and continue to deliver on our mandate for all Canadians.”

“With CBC|Fullscreen, we’re building a new model in the Canadian marketplace that puts the next generation of talent at the core of linear and digital entertainment in collaboration with one of the most respected broadcasters in the world,” said Fullscreen President Ezra Cooperstein. “This is a major win for creators and brands.”