Canada Country of Honor Keynotes in Place

PARIS: Pierre Karl Péladeau, the president and CEO of Québecor Inc., Québecor Media and Sun Media Corporation, and Wade Oosterman, the president of Bell Mobility and Residential Services and chief brand officer at Bell Canada, are lined up for MIPCOM keynotes.

The two will take part in the Canada Country of Honor tribute presented by MIPCOM in partnership with the Canada Media Fund (CMF) and Telefilm Canada. Péladeau will deliver his keynote on Monday, looking at how to ensure the success of TV programming in the global digital market. The following day, Oosterman will take the stage, expanding on Bell’s "Pick a screen and fill it with goodness" market position.

“We’re delighted to welcome leading industry figures at MIPCOM and to highlight the creativity of Canadian content,” said Laurine Garaude, the director of the television division at Reed MIDEM. “This is an ideal opportunity for Canadians and their international counterparts to develop new business ties, and partnerships.”