BIG Magic International Grows Canadian Presence

MUMBAI: Reliance Broadcast Network’s BIG Magic International has secured carriage with two new platforms in Canada, widening its existing reach in the country.

Telus and Cogeco have added the channel to their platforms. Together the two comprise the largest cable network in Canada, covering five of the six national platforms in the country. The channel launched in 2012 with Ethnic Channels Group as its exclusive distribution partner. It airs such shows as Rasoi ki Rani and Big Memsaab season six, which are local hits in India. There is a new production slated that will focus on the success stories of Indians living in Canada.

Soumen G. Choudhury, the executive VP of Reliance Broadcast Network, said, “We are happy to announce further penetration of the channel, through the launch on Telus and Cogeco. This will ensure that our shows that have seen popularity in India, grow global and entertain the viewers internationally too. Our partners, ECG have done a commendable job, giving us an increased penetration through their existing relationship with platforms across Canada.”

“While our audiences grow, we need to meet the demands of every segment of our viewers. With BIG Magic International, we cover the most engrossed and interactive audience of South Asians, especially Indians,” added Hari Srinivas, the president of Ethnic Channels Group.

“We are delighted with the continuing growth of BIG Magic International in Canada,” said Slava Levin, the co-founder and CEO of Ethnic Channels Group.