Bell Media to Launch TV Streaming Service

TORONTO: Bell Media has unveiled Project Latte, a new video streaming service devoted exclusively to best-in-class TV content, including HBO's entire scripted library.

Project Latte is being made available to all TV subscribers in Canada, pending agreements with participating TV providers, on their traditional set-top box as well as via mobile apps, the web and other connected platforms. There will be more than 10,000 hours of TV content offered.

The service will be the Canadian home of the entire off-air library of HBO's iconic programming catalogue. This includes The Sopranos, Sex and the City, Curb Your Enthusiasm, Entourage, Oz, Six Feet Under, In Treatment and others. Project Latte will also feature creator David Simon's newly remastered version of The Wire, presented in HD for the first time. Around 100 titles from the HBO Films catalogue will be included as well, including Behind the Candelabra, Temple Grandin, The Normal Heart and Game Change. HBO documentaries are part of the package, among them 4 Little Girls, Six by Sondheim and Seduced and Abandoned, as are stand-up comedy specials.

“We built Project Latte as a complementary service that will delight and amaze viewers with thousands of hours of premium entertainment available on-demand and on the device of their choice,” said Kevin Crull, the president of Bell Media. “Project Latte addresses a significant gap in the Canadian TV system and allows TV providers to greatly enhance the value they provide to their clients. We are incredibly excited about the potential for this product and how it fits into our overall portfolio of Canada’s best television brands and programs.”
 
“If you like TV, you will love Project Latte’s program lineup,” added Mike Cosentino, the senior VP of programming at Bell Media. “Our singular focus on TV series, along with our established studio relationships in Hollywood and beyond, means we are uniquely positioned and hyper-focused on delivering the best TV programs to the most-devoted TV lovers. While our extensive HBO deal is a game-changer and instantly makes us a viewer favorite, HBO content comprises only 10 percent of our planned inventory at launch. Stay tuned as Project Latte’s complete lineup is revealed in the weeks to come.”