Bell Media to Acquire V Network, Noovo.ca

Bell Media has entered into an agreement with the shareholders of Groupe V Média to acquire the network V along with related digital assets such as the ad-supported VOD service Noovo.ca.

With originals such as Occupation double, L’amour est dans le pré and Un souper presque parfait, V Média owns and operates stations in Québec in Montréal, Saguenay, Sherbrooke and Trois-Rivières, in addition to affiliate stations in Gatineau, Rivière-du-Loup and Val-d’Or. Aside from V and Noovo.ca, Groupe V Média currently operates the specialty channels ELLE Fictions and MAX (which are not part of the transaction).

“With today’s announcement Bell Media welcomes French-language conventional TV to its portfolio, creating more opportunities for viewers, advertisers, and content creators in Québec,” said Karine Moses, president of Bell Media Québec. “In a fast-changing ecosystem, we are excited to provide new opportunities for V with the guidance and expertise of our dedicated and experienced Montréal-based management, programming, and production teams. We look forward to continuing to work closely with the local Francophone production community in delivering highly engaging original programming on V. We salute Maxime Rémillard and his team for their work in bringing V to where it is now, and we thank them for trusting Bell Media to ensure the long-term legacy of the network.”

“After 10 years of ensuring V’s success as an independent conventional channel, I am proud to have found in Bell Media a partner to ensure the continuity of this success,” said Maxime Rémillard, president and founder of Groupe V Média. “The industry in which we are evolving is constantly, deeply and rapidly changing. This was true when we took over the reins of TQS and allowed the network to survive; it is all the more true today. As it is increasingly difficult to ensure the sustainability of a conventional channel within a non-integrated group, I have made the best decision for the future of V. Bell Media will certainly allow V to continue to evolve and reach out to the Québec public on a massive scale.”