Bell Media Signed as Promo Partner for J.K. Rowling’s Fantastic Beasts


TORONTO: Bell Media is launching an extensive multiplatform campaign in partnership with Warner Bros. Pictures Canada in support of the upcoming film Fantastic Beasts and Where to Find Them, the highly anticipated new movie from J.K. Rowling’s Harry Potter world.

Bell Media’s brand partnerships team has created an exclusive multiplatform and multi-network campaign running through to “Fantastic Friday,” the day of the film’s release on November 18. The campaign kicked off with ETALK’s Fantastic Fan Competition, in search of the film’s biggest fan. Two semi-finalists from the competition will appear on ETALK for a Fantastic Beasts and Where to Find Them trivia showdown. The winner will have the opportunity to attend a special press event in Toronto and take part in a meet-and-greet with the cast.

ETALK’s Devon Soltendieck will sit down with director David Yates, actor Eddie Redmayne and other cast members in front of a live studio audience for a half-hour special produced in support of the campaign. ETALK Presents: Fantastic Beasts and Where to Find Them premieres on November 18 at 7 p.m. on CTV.

“Once again, our ongoing partnership with Warner Bros. Pictures Canada has enabled us to roll out a multi-faceted campaign with exclusive, customized content reaching Canadians across the country,” said Laird White, the director of brand partnerships at Bell Media. “Our campaign provides viewers with once-in-a-lifetime contest opportunities, engaging content, ticket giveaways and targeted media coverage leading up to the film’s theatrical release.”