ZEE to Launch Media Sales House for AsiaPac

SINGAPORE: Zee Entertainment Enterprises Limited’s (ZEEL) AsiaPac unit is launching ATL Media APAC, a new division meant to rep various Indian and South Asian media businesses in the region for ad sales.

ATL Media APAC will collaborate with both mainstream and retail clients targeting the South Asian population in key markets across the region. The division will represent media businesses spanning TV, radio, print and digital. A similar model is currently being used in the MENAP region, where ZEE has teamed up with such channels as Geo TV, Imagine Movies and Cartoon Network, aside from its own portfolio of ZEE channels.

Amit Goenka, CEO of the international broadcast business at ZEEL, commented: “Our APAC business is on a fast track and ATL Media APAC will help us to consolidate and add new clients into the segment. We believe this initiative will be beneficial in helping us grow the overall ad sales pie for the South Asia channels.”

Sushruta Samanta, the business head for APAC, said: “The new unit will be led by Ms Deepali Gupta, revenue head, ATL Media APAC, who has more than 13 years of experience in advertising sales across media in India and APAC markets. I strongly believe that Deepali, whose new role is effective immediately, is the ideal candidate to lead this new division.”

ZEE’s APAC region currently distributes 11 South Asian channels. The company has an existing sales network in Singapore, Bangkok, Kuala Lumpur, Sydney and Jakarta.

Deepali Gupta, who is based out of ZEE’s Singapore office, added: “The decision to launch this new division stems from the need to address the growing market fragmentation in the ethnic media space. The new service is a one-stop shop for all media solutions which will help clients achieve significant results for their marketing campaigns and at best prices. We have already initiated discussions with other leading networks across media to represent them.”