Youku Tudou Scores Paramount Movies

BEIJING: China's Youku Tudou has struck up a licensing deal with Paramount Pictures that brings to its catalogue more than 100 movies, including Star Trek, Forrest Gump and Shrek.

The movies—among them Transformers and Mission: Impossible—will become available through Youku Tudou's subscription service and select future Paramount releases will be available through TVOD. With this pact, Youku Tudou will boast a library of 4,000-plus movie titles that encompass domestic, international and original productions.

Victor Koo, the chairman and CEO of Youku Tudou, said: "The consumer-driven demand for premium online services in China is growing rapidly. With top branded content such as Paramount Picture's array of films, our commitment to enhancing our subscription services to create a premium experience and drive consumer-based revenue continues in earnest."