Youku Tudou Partners to Launch Aerial Videography Platform

BEIJING: A new partnership between Youku Tudou and DJI will see the launch of China’s first online platform dedicated to quality aerial video content, e-tailing and the aerial-video community.

Youku Tudou will become the launch platform for the quality aerial videos created by DJI products in Mainland China. A dedicated DJI content channel on Youku Tudou will feature new product debuts and reviews, tutorials, professional-generated content and user-generated content. Additionally, content creators will receive a share of the revenue generated on the platform.

Also as part of the pact, Youku Tudou will become an online sale and promotion partner for DJI in Mainland China, offering the whole line of DJI products for purchase through its e-tailing platform.

“This new partnership with DJI fits perfectly into Youku Tudou’s rapid advancement of its multi-screen media and entertainment ecosystem,” said Jerry Li, Youku Tudou’s senior VP. “By working with strong partners like DJI, we can build new platforms to showcase content, build communities, and offer the best consumer experience for users.”

“The combination of DJI’s enthusiastic community of aerial filmmakers and photographers and Youku Tudou is already thriving,” added Andy Pan, DJI’s VP of ecosystems. “By working with Youku Tudou to create an integrated experience sharing for our customers, we hope to further encourage their creativity and provide even more tools for them to go out and innovate from the skies.”