WWE & Ten Sports Extend Partnership in India

NEW DELHI/STAMFORD: Ten Sports has extended its TV distribution agreement in India with WWE through 2019 in a deal that will see more localized WWE content air on the athletics network.

Starting early next year, Ten Sports will air a new one-hour version of its flagship program Raw customized specifically for the Indian audience. The channel will also add WWE Main Event to its programming lineup, along with more WWE content in multiple Indian languages and live events. SmackDown, NXT, the original version of Raw and monthly pay-per-view specials will continue to be broadcast.

“We are very excited to extend our long-standing, successful partnership with WWE for the Indian subcontinent,” said Rajesh Sethi, the CEO of Ten Sports. “WWE is the leader in sports entertainment, and its high-quality entertainment is a huge hit among Indian audiences. Being rights holders since 2002, we have seen WWE grow over the years to dominate the sports-entertainment space, and with this new deal through 2019, we are confident of taking our partnership to the next level, delivering audiences more breakthrough programming and engagement opportunities in the years to come.”

“India remains a strategically important market for WWE and we are thrilled to continue our long-term partnership with Ten Sports, the region’s leader in sports programming,” added Gerrit Meier, WWE’s executive VP for international. “As the value of the WWE brand and our content continues to increase around the world, the scale and scope of this new agreement illustrates our ability to drive a passionate and engaged audience as well as the potential we have for future growth.”