Wattpad Aims to Grow Presence, Reach in India

Wattpad, a global multiplatform entertainment company for original stories for all ages, has partnered with Times Bridge to expand its presence and reach new users in India.

Through the partnership, Wattpad will gain a strategic advantage in expanding its Indian operations as it works with Times Bridge to grow its local community of readers and writers. The company will also be able to establish new strategic partnerships and create opportunities for Wattpad Studios to work with local partners to turn its stories into books, TV shows, films and digital projects. Among Wattpad’s story library are works aimed at children, teens and young adults.

Allen Lau, Wattpad’s CEO and co-founder, said: “We’re thrilled to work with Times Bridge to expand our footprint in the region and create more opportunities for India’s rich literary community to tell their stories, reaching new audiences in India and around the world.”

Rishi Jaitly, CEO of Times Bridge, added, “Times Bridge’s mission is to bring the world’s best ideas to India and share India’s best insights with the world. Wattpad is a bold, proven idea that has changed how audiences around the world create and experience stories. Our investment will advance Wattpad’s mission, and original storytelling, across the Indian subcontinent, unlocking the creativity of many millions along the way. We are delighted to be working with a partner who sees growing creativity, diversity and value across the Indian market.”

Devashish Sharma, country manager for India at Wattpad, commented: “Millions of Indian readers and writers have already found a home Wattpad. Times Bridge and The Times Group have an unmatched media and entertainment portfolio and connections with some of India’s most respected authors and cultural figures. We’re excited to work together to create new opportunities for Indian storytellers.”