Voot Expands Library to Attract Younger Audiences


Viacom18’s AVOD platform Voot has expanded its content offering with Brochara and Baked—Teen Tidaga, Sab Bigada to attract younger audiences.

Brochara, a comedy exploring the nuances of male-bonding and friendship, sees four friends tide through their troubles and fears while connected by a long-distance relationship. The second season will exclusively debut on Voot on April 18. The first season will exclusively stream on Voot as well.

Baked—Teen Tidaga, Sab Bigada follows the reunion of three friends after seven years. Season three will exclusively premiere on Voot on April 25. In addition, seasons one and two will be available.

Chanpreet Arora, head of AVOD (Voot) at Viacom18 Digital Ventures, said, “At Voot, we have recognized the changing entertainment needs of our viewers and have constantly innovated to deliver content that appeals to all. Keeping up the momentum and strengthening our libraries with a focus to appeal to the younger audience with web series like Brochara and Baked, we continue to expand our content offerings to bring delightful comedy, lighthearted, fun and relatable content for our existing while also attracting a newer set of users.”