TVASIA
Sling TV has grown its South Asian content with the addition of Voot, an SVOD platform owned by Viacom18, a joint venture between Network18 and ViacomCBS in India.
Available exclusively on Sling TV in the U.S., Voot has launched at no cost to select subscribers, and for $7 per month as a standalone service. Subscribers can now access some of the latest and most popular shows from India, including web originals, exclusive companion content and library content in Hindi, Kannada and Marathi.
Liz Riemersma, VP of international programming for Sling TV, said: “SLING TV has a long-standing commitment to the South Asian community in the U.S., and expanding our offering to include Voot’s outstanding on-demand and original content solidifies our market position as the leading provider of South Asian news and entertainment content in America. Voot brings a vast library of on-demand content with exciting, exclusive web originals that have never been aired in the U.S. We are extremely excited to bring it to market.”
Gourav Rakshit, COO of Viacom18 Digital Ventures, said: “Voot has emerged as the destination of premium multilanguage Indian content across content segments and genres. We are always looking at ensuring that our best-in-class content finds resonance in India and beyond. Being a part of the Sling offering in the U.S. is a step towards ensuring that our powerful and engaging stories are available for the Indian diaspora to experience in the U.S.”
Anuj Gandhi, group CEO at IndiaCast, added: “We want to reach out to audiences who want to experience contemporary, imaginative, and high-quality Indian entertainment around the globe. It gives us immense pleasure to partner with Sling TV and take Voot’s content to the South Asian diaspora in the U.S. We are confident that this will be a whole new exciting experience for the audiences.”
