Viu Touts Expanding Originals Volume

Pan-Asian OTT operator Viu says that it will reach 70 originally produced titles, encompassing more than 900 episodes, by year-end in Indian, Chinese, Indonesian and Arabic languages.

Viu operates on a freemium model with ad-supported content for all viewers and enhanced features for premium subscribers. The platform boasts more than 16 million monthly active users across Asia.

“With the evolution of OTT streaming service and consumers adoption, quality content with strong relevance is the key to our continued high engagement with viewers,” said Janice Lee, managing director of PCCW Media Group. “Viu aims to introduce the refreshing local productions in various markets, including Spotlight 2 produced by Bollywood director Vikram Bhatt, and Kenapa Harus Bule? by award-winning Indonesian director Andri Cune. Our latest Viu Original series development of The Bridge, a popular international TV series, will be remade with Asia context and filmed in Singapore and Malaysia. By working with top-tier local talents and production houses, we fulfill our brand promise to provide Viu-ers with compelling localized entertainment.”

For its originals, Viu is working with established directors and producers as well as enlisting new talent. In Indonesia, it held a Viu Pitching Forum and in Hong Kong enlisted YouTubers to join its production team. “We are encouraged by the overwhelming positive response from viewers for Viu Original and we will continue to create many more fresh and engaging originals tailored to our Millennial Viu-ers,” Lee said. “We are especially proud to provide a platform for young talent in local markets to showcase their creativity and gain popularity among our viewers.”