Viu Enters Content Partnership with GMM Channel

PCCW Media Group’s OTT video service Viu has signed a content agreement with GMM Channel, a leading entertainment company in Thailand.

The deal adds up to 200 hours of selected premium content from GMM25 under GMM Channel for Viu audiences in Thailand. Viu will be the only OTT platform to watch, on demand, certain premium GMM25 programs for up to the first 30 days after the initial local telecast and online simulcast by GMM. Titles will include Love Song Love Series, The Crime and Club Friday Show.

Janice Lee, the managing director of PCCW Media Group, said: “We can expect substantial synergy in this collaboration that will benefit us both. Since Viu coined the pioneering free and premium tiers of services tailored for different viewing habits of Asian netizens, the number of monthly active users has grown to over 16 million by the end of 2017. Our extensive audience base can ensure local broadcasters like GMM Channel may further expand their reach, whereas the premium program lineup from GMM25 will enable us to offer more relevant, highly localized content to attract more viewers. We look forward to working closer with more content providers like GMM Channel to deliver more engaging local content to our users.”

Boosaba DaoRueng, the group CEO of GMM Grammy Public Company, added: “GMM25 offers a variety of content such as huge-hit based-on-true stories drama and unique variety shows, which speaks well to audiences of the new generation. The ever-growing millennial audiences make our collaboration with Viu an essential move. We aim to cross-function our existing audiences and capitalize on these millions of active users. To capture the increasing number of OTT users, both GMM25 and Viu are focused on constantly pioneering and innovating both the content and the platform. With these major factors, we are confident the collaboration will see both of our business goals met.”