VIMN Asia Appoints Country Manager for the Philippines

MANILA: Viacom International Media Networks (VIMN) Asia has named Dinna Zaratan as its new Philippines country manager, effective September 1.

Zaratan will oversee the operations of the Philippines office across the MTV, Nickelodeon, Nick Jr. and Comedy Central brands, while developing the long-term strategic plan in the Philippines. Zaratan will report to Tan Chee Kiat, the COO of VIMN Asia. Zaratan has some two decades of experience in the advertising and media industry. Most recently, she completed her two-year tenure at ZenithOptimedia as a division head and the head of Nestle Philippines account. Prior to that, she was the programming director and head of content and communications at FIC, where she led the team to program the Philippines feed with the support of each local channel head.

Tan CK said: “We are well positioned to accelerate the growth of our brands’ presence in the Philippines, as we continue to extend our product offering by bringing new channels into the market. Coupled with our focus to deliver more localized content to our audiences, which we have done with the entry of MTV Pinoy, I am excited about the leadership Dinna will bring to the position that signals the importance and growing commitment Viacom International Media Networks Asia has towards the Philippines. She is a strategic thinker with a strong understanding of consumer demand. Added with her wealth of advertising and media experience in the Philippines, we believe these are the qualities that will lead us to further expand our presence and help serve our affiliates, licensees and clients better in the Philippines.”