TV5 & Brand New Media to Bring New MCN to the Philippines

December 2, 2014 World Screen Top Stories
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SINGAPORE: TV5 has aligned with Brand New Media (BNM) to launch a new multichannel Internet TV network in the Philippines in February 2015.

The platform, 4ME, will feature original content produced in the Philippines and internationally for a network of lifestyle channels. Topics will cover food, health, fashion, comedy, travel, home, entertainment, celebrity, sports, music and more. 4ME will be available to view via TV4ME.ph on any Internet-connected device. It will be powered by BNM's ChannelPLAY technology platform for OTT broadcasting.

The BNM TV5 partnership will also be establishing a state-of-the-art digital production studio to cater to the high volumes of specialty content required for the emerging digital media industry in the Philippines.

TV5's president and CEO, Emmanuel C. Lorenzana, said: “This partnership with Brand New Media reconfirms our position as the number one go-to network for all Filipinos’ multimedia needs. Given TV5’s capacity to produce high-quality content, the programs to be shared around the world via the 4ME multichannel Internet TV will surely benefit more Filipinos, especially as media consumption skews increasingly towards multiple devices. Aside from being one of the biggest industry milestones in Philippine broadcast history, it is also a key component towards delivering on the multiplatform promise of the Group.”

Damien Bray, the global director at BNM, commented: “4ME will take a dominant position in the emerging digital media landscape in the Philippines. Audiences are converging to digital and social media in large numbers, particularly the early adopters and opinion leaders so coveted by advertisers. The content offer on 4ME will be the most comprehensive in the market with a mixture of new channels for audiences to discover, along with well-known and most-loved content brands. Best of all, it will be a free service with no subscription fee, bringing compelling content to all internet-connected Filipinos.”

“TV5 is an organization fervently committed to creating exceptional media content and platforms, and I am thrilled to move forward into the future with them,” added BNM's CEO, Perry Smith. “Brand New Media is experiencing strong growth across all our markets globally and this strategic partnership will support our mission to inspire, inform and entertain consumers through the power of great content and digital technology.”