Turner International Asia Pacific Promotes Mark Eyers

HONG KONG: Turner International Asia Pacific has elevated longtime exec Mark Eyers to the role of senior VP.

As chief content officer, Eyers oversees all aspects of Turner Kids’ content business and portfolio of leading children’s brands across Asia Pacific, including Cartoon Network, Boomerang, Toonami and POGO. In his new role, Eyers will concentrate on strengthening the planning process for these brands and identifying and developing fresh animation talent on a local, regional and international level. He will also focus on opportunities to further develop and distribute hit properties and franchises across the company’s multiple platforms, including TV, web and mobile. Additionally, Eyers will be responsible for spearheading new channel development across the region. The executive will be based in Hong Kong.

Ricky Ow, the president of Turner International Asia Pacific, said, “Under Mark’s leadership, Turner Kids’ brands has not only dominated the genre but also expanded tremendously across the region. He has spearheaded the growth of our kids’ brands across multiplatform while also leading numerous international original animation productions, including the award-winning Monster Beach and recent series Exchange Student Zero. His promotion is a timely acknowledgement of his contribution to the importance of the kids’ brands to Turner’s business in this region and the confidence we have in him to further build upon it.”

Eyers first joined Turner International Asia Pacific’s creative services team in 2004.