Trio of TRACE Channels Land on Hulu in Japan

TRACE is launching the premium music channels TRACE Urban, TRACE Tropical and TRACE Gospel on Hulu in Japan.

TRACE Urban features a selection of Hip-hop, R&B and Rhythmic Top 40 songs. TRACE Tropical spans such genres as Salsa, Reggae, Reggaeton, Merengue, Bachata, Zouk, Zumba and Soca. TRACE Gospel offers a variety of Contemporary, Urban, Worship and Traditional Gospel music.

Laurent Dumeau, the chief group commercial officer and CEO of international, remarked: “We have been very keen to bring the TRACE brand to Japan for the very first time, and to deliver music channels to an audience in Japan who are passionate about urban, tropical and gospel music. We have been asked for many years to bring these channels to Japan, and now through our partnership with Hulu in Japan we can deliver.”

James Ross, the managing director of TRACE Asia and CEO of Lightning International, added: “The expansion of the TRACE music channels into Japan is a key part of our strategy to make TRACE channels available to TV and online audiences throughout the Asia-Pacific region.”