Tribe OTT Headed to Philippines


BALI: Astro is aligning with telco Globe to bring the Tribe OTT platform to the Philippines.

At APOS in Bali, the two companies announced a Memorandum of Understanding (MOU) to offer Tribe to Filipino customers and to collaborate on content opportunities. Tribe recently launched in Indonesia delivering live and on-demand content across live sports, Asian movies and TV series. It is being positioned by Astro as a service for the ASEAN region.

“As part of our ASEAN expansion, Tribe is exploring opportunities to extend its reach to the Philippines by partnering with Globe,” said Henry Tan, COO of Astro. “This is a win-win collaboration leveraging off Tribe and Astro’s invested platforms and core competencies to deliver great content to Filipino consumers. Recognizing the importance of local and differentiated content, Tribe and Globe look forward to more discussions on the collaboration of content tailored to the Filipino audience, for distribution on Tribe and other available platforms. Additionally, Tribe welcomes participation from content creators and producers in the Philippines and across the region. To differentiate itself from traditional OTT players, Tribe focuses on building a community of fans who are highly and socially engaged with each other around the content they consume. We will achieve this by enabling fan-driven participatory activities to heighten the consumption experience, which we expect will align well with the social nature of Filipino consumers, particularly the younger demographic.”

Albert de Larrazabal, Globe Telecom’s chief commercial officer, added, “Over the past three years, Globe has built a strong portfolio of content based on the interests of our customers—whether music, movies, sports and others. Astro is a partner that offers complementary strengths to bolster our offerings. In fact, this will be the first time that we will play an active role in co-curating content with a partner, further strengthening our offers that match our customer profile. Soon, we will be able to offer Tribe via mobile or home broadband plan bundles. Customers will also be able to ‘cast’ Tribe’s content onto a larger screen with the use of the Google Chromecast device.”