Trace Expands Reach in Asia

LONDON: Trace is growing its footprint across Asia through distribution deals it has signed in Taiwan and Sri Lanka.

Via a deal with Chunghwa Telecom’s MOD IPTV platform in Taiwan, viewers will now have access to the Asia-specific feeds of the international music channel Trace Urban and the celebrity sports channel Trace Sport Stars. The two feeds are now included as part of Chunghwa’s Family package. In Sri Lanka, Trace Urban, which features R&B, pop and hip-hop hits, is now available via the DTH satellite service Dialog TV through its Pearl, Gold and Diamond packages.

Laurent Dumeau, the CEO of Trace International, said, “Our mission has always been to supply pay-TV operators with unique and entertaining content so they can significantly enhance the portfolio for their subscribers. These new carriage deals mark further expansion of Trace’s audience in Asia and we have no doubts that our cutting-edge programming will open up many more opportunities.”

James Ross, the managing director for Trace Asia, added, “Asia is an exceptional market to compete in and we are extremely pleased to be able to work closely with Chunghwa Telecom and Dialog TV. We look forward to announcing a further raft of new deals in the near future.”