Three now TV Channels Score New Thai Carriage

HONG KONG/BANGKOK: A trio of now TV branded channels are headed to Cable Thai Holding’s pay-TV platform as of February 2013.

The Chinese-language now International, now Mango and now HaiRun will be available in Thailand to customers of Cable Thai Holding. now International features a number of cooking, lifestyle and travel programs, along with a selection of variety shows and entertainment news programs. now Mango, a joint venture with Hunan Broadcasting System, features celebrity interview programs, entertainment shows and variety series with pop stars and celebrities from the region. now HaiRun is dedicated to drama series.

Janice Lee, the managing director of TV and new media at PCCW, the operator of now TV, said, “The partnership with CTH, an energetic and fast growing pay-TV player in Thailand, follows hot on the heels of our launch in Malaysia. We are confident that our now-branded premium content will be highly welcomed by the Chinese communities in Thailand. In addition to that, the channels will also be subtitled and dubbed into Thai language to cater to the local audience. We look forward to further expanding our distribution footprint to other countries.”

Wichai Thongtang, CTH’s chairman, added, “We are very pleased to welcome now TV into our CTH family. As CTH is re-launching its brand and operation with the new digital broadband network, we will grow from merely 16 channels to 120 channels—over 70 premium channels. Adding three new now TV channels to our repertoire will help enhance our drama series and variety programs. We are certain that the Thai audience will enjoy now TV’s premium quality content. We hope that our partnership with now TV will prove to be a success for both of us.”