StarWorld Ties Up with Fashion Social Network Clozette

April 16, 2014 World Screen Top Stories
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HONG KONG/SINGAPORE: A new cross-platform partnership sees the production of original short-form content for use on StarWorld and on Clozette’s fashion social digital platform and its sister sites.

FOX International Channels' female entertainment channel StarWorld features drama series, reality shows and live events. Clozette is an online destination for fashion and beauty content. Through the partnership, Clozette users can watch StarWorld's StyleSetter series online. The series of short clips features local fashion trends, style and beauty tips and celebrities. The two companies will work together on co-promotions such as contests and exclusive benefits. There are also talks for the collaboration to extend into partnerships with major fashion events in Asia. The partnership will rollout in three key markets initially: Hong Kong, Singapore and Malaysia.

“StarWorld’s viewers are Asia’s most fun, stylish and inspirational women who are digitally and socially savvy. Our partnership with Clozette is a natural collaboration given their success in building online communities for these like-minded trend-setters and their brand recognition in Asia’s fashion scene,” said Sun Young Moon, the programming director for StarWorld across Hong Kong and Southeast Asia. “We are excited to extend the StarWorld brand even further into the digital space through Clozette and also help Clozette connect with TV viewers. We see this as the start of great partnership.”

Roger Yuen, the founder and chief executive of Clozette, added: "The introduction of video content is a natural extension of Clozette’s brand. This partnership with StarWorld unlocks a new milestone because Clozette’s product offering is primarily designed for hosting visual-centric content. By leveraging on StarWorld’s expertise to offer video content that is highly customized to Clozette’s users, richer fashion stories can be told and amplified.”