Star World Undergoes Channel Refresh

HONG KONG: FOX International Channels (FIC) has given its female-skewed entertainment network Star World a new look.

The refreshed look is designed to be "fun, feminine and glamorous." There’s a new graphic signature that features bold lines, said to represent the channel and its audience as trail-blazers, as well as dots, which represent individuality when they stand alone or the strength of women when placed together. The refresh is taking place across all on-air and off-air presentations.

Along with its graphic refresh, Star World has new programming highlights for the coming months. This includes a second cycle of FIC original productions such as Asia’s Next Top Model, Apartment: Design Your Destiny and the upcoming season of MasterChef US. There’s also comedies such as New Girl and How I Met Your Mother slated for the fall.