Star China Taps Rodrigue for Global Development Efforts

NEW YORK/SHANGHAI: Star China has tapped Michel Rodrigue, CEO of The Format People (TFP), to help guide its international programming efforts, following the launch of its Sing My Song property as a global format.

Vivian Yin, chief representative of Star China and VP of Starry Productions, stated: “We are delighted to collaborate with Michel, whose extensive international formats and programming expertise will propel us to the next level in the worldwide television industry. Star China is leading the way for Chinese programming to expand outside of the territory and showcase our country’s unique talents to the world."

The company has also enlisted the services of MJ Sorenson to handle its global press efforts.

Star China is owned by China Media Capital.