Singaporean Content to Feature Prominently at ATF, ScreenSingapore

SINGAPORE: From December 4 to 7, Singapore will play host to more than 4,000 delegates from the worlds of film and television, hailing from 60 countries, for the Asia TV Forum and ScreenSingapore, where a wealth of local content will be on display.

Representatives from Singapore’s own TV and film industries are expected to be out in full force, with more than 100 local media companies showcasing 600-plus hours of content at the Singapore Pavilion. Spanning horror, documentary, comedy and coming-of-age stories, 13 new Singapore films are set to hit the market. They are The Wedding Diary II; Ah Boys to Men II; That Girl in Pinafore; Ghost Child; Mister John; Menstrual Man; Taxi Taxi; Wa is for Wayang; 3 Peas in a Pod; Afterimages; 3.50; Red Numbers and Pickles. Seven of these titles will be featured at special "Sneak Peeks" organized by the Media Development Authority of Singapore (MDA).

Singapore’s TV industry will also have its time in the spotlight. For example, Singapore companies will showcase converged content, including The Kitchen Musical, which was nominated for an International Emmy Award this year for best drama series. The show is expanding beyond Asian countries, as far as the U.S. and the U.K. even, in the way of a theater musical, book and adaptations of the TV show. MediaCorp will be showcasing its latest transmedia drama, 96°C Café.

The MDA is supporting the China-Singapore Dialogue, where Singapore TV producers will have the chance to network directly with representatives from China’s top broadcasters to discuss collaborations in dramas and documentaries. Some 50 producers are slated to participate in the event. The MDA also continues its focus on cross-content collaboration. The group is organizing a business matchmaking session on December 5 to bring together local film, TV and music talent with international players to foster such collaboration opportunities.

Yeo Chun Cheng, the assistant CEO of the industry group at the MDA, said, “This market provides tremendous opportunities for global media players to capitalize on business opportunities created by Asia’s expanding media sector, and to do so from Singapore, a great place to inspire talent and create compelling international content. The various platforms that MDA has created will bring people together, and those who know how to tap on them will certainly find their time at the market to be extremely rewarding.”